New coupons aim to keep people off generic drugs – NBCNews.com


The Star-Ledger – NJ.com

New coupons aim to keep people off generic drugs
NBCNews.com
"On a big drug, every day that you can delay the sales drop is a happy day at the drug company," says Erik Gordon, a professor at the University of Michigan's Ross School of Business who follows the drug industry. Developing drugs is very expensive. It
Coupons For Brand-Name Medicines Aim To Keep People Off Generic DrugsHuffington Post

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